Truvolv Blog

Google quietly adjusted how it reports search data by retiring a long-standing parameter known as num=100. That behind-the-scenes change impacts how impressions are counted, and for once, it’s not bad news. In fact, it’s giving everyone a cleaner, more realistic picture of what true visibility looks like.

In home improvement, trust is everything. Homeowners aren’t just comparing prices; they’re choosing the company they believe will show up, finish the job right, and stand behind their work. Google takes the same approach when deciding which businesses to highlight online. That’s why the E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness) has become central to search rankings.

Starting October 20, 2025, the familiar trust badges — Google Guaranteed, Google Screened, and License Verified — will be discontinued. In their place, Google is rolling out a single, streamlined label: the Google Verified badge...

In 2025, Google introduced two major updates to how search works: AI Overviews and AI Mode. These new features are changing the way people interact with search results, and more importantly, they’re opening up new paid ad placements...

Google is testing a new advertising feature that could shift the way local businesses approach lead generation: Google Maps-only targeting within Demand Gen campaigns...

Last week, OpenAI announced a new feature called ChatGPT Agent, which enables its platform to browse the web, gather information, and complete specific tasks without requiring step-by-step user prompts...

In 2025, local search isn’t just about being on Google Maps; it’s about being everywhere your customer is looking.
As artificial intelligence (AI) transforms the way homeowners search for services, home improvement businesses must rethink their online presence.

Google has begun showing advertisements in AI Overviews, the AI-generated summaries that appear at the top of search results. This marks a significant shift in how users interact with search results and how advertisers might approach visibility.

Google has introduced a new feature that enhances transparency for business owners managing their Google Business Profiles. Now, when an information edit is rejected, business owners receive an email notification detailing the specific change that was denied, the policy it violated, and providing links to review the relevant policies and submit an appeal.

Google just rolled out a small but powerful update to Business Profiles: the ability to generate a custom QR code that links directly to your review page. Learn how to take advantage of this free resource and generate more reviews.

Google updated its Unfair Advantage policy on April 14, 2025, and it could give advertisers a serious visibility boost. See why this change could help you generate more leads.