Google to Allow Multiple Ads from the Same Company in Search Results

Google updated its Unfair Advantage policy on April 14, 2025, giving advertisers a serious visibility boost.

The new policy will allow the same company to show multiple ads on a single search results page—as long as those ads appear in different positions. Previously, this was restricted to ensure a diverse mix of advertisers, but Google says this change is part of a broader test to improve ad performance and user experience.

So, what does this mean for your campaigns?

• More potential real estate on Google’s first page
• Better control over messaging across ad slots
• A chance to increase clicks and conversions—if your budget and strategy are dialed in

Truvolv Insight: This update favors well-structured, high-performing campaigns. If you’re already running Google Ads with us, we’ll be watching this closely and making adjustments where needed.

Want to learn more about how this affects your account? Contact your Account Manager for details.