Turn Website Traffic Into Qualified Opportunities
TruQuote helps homeowners explore project pricing while giving your team the context needed to start better sales conversations.
For years, the standard lead capture experience on contractor websites has been simple: fill out a contact form and wait for a call.
Forms still matter, but they don’t serve every homeowner equally.
Many visitors want to explore pricing, understand their options, and determine whether a project fits their plans before speaking with a sales team.
TruQuote gives them that option.
Instead of requiring every visitor to submit the same type of form, TruQuote introduces a guided pricing experience that allows homeowners to explore their project while giving your team better insight before the first conversation.
No developers required. Our team builds and launches the calculator for you.
What Is TruQuote?
TruQuote is a configurable pricing calculator designed specifically for home improvement companies. The guided experience helps homeowners explore project pricing while giving your team better insight into each opportunity.
As visitors answer a short series of questions about their project, TruQuote generates an estimated price range and captures details for your sales process.
That means when someone submits their information, you’re not starting from scratch. You already understand what they’re exploring and how serious they are about moving forward. Stop wasting money on the chase, and experience the benefits of capturing pre-qualified homeowners before your sales team ever calls.
TruQuote Features
Works on Any Website
TruQuote can be embedded directly into your existing website with a simple snippet. There’s no need for a redesign or complex development project.
Built for Home Improvement
Every calculator is designed around the types of projects home improvement companies sell—from roofing and siding to windows, bathrooms, and outdoor living.
CRM Ready
Lead information, project responses, and estimated price ranges flow directly into your CRM, so your team can show up with pricing expectations already set, resulting in shorter sales cycles.
Custom for Your Business
Every TruQuote calculator is configured around your services, pricing structure, and sales process. That means a roofing company’s calculator can look completely different from a bathroom remodeler’s—or even another roofing company’s.
Improves Over Time
As Truvolv continues to develop new features and iterate, your calculator will automatically be updated.
Built by People Who Understand Home Improvement Sales
TruQuote was developed by the Truvolv team—professionals who have spent years working alongside home improvement companies and learning how contractors generate, qualify, and close opportunities.
That experience shapes how we approach marketing technology. Rather than building generic tools and hoping they fit the industry, our team designs solutions around the real challenges contractors face every day.
Our perspective comes from working closely with companies across the home improvement industry, including:
Roofing contractors
Window and door companies
Bathroom and kitchen remodeling specialists
Siding and exterior contractors
Outdoor living and decking companies
Through that work, we repeatedly saw the same challenge appear across contractor websites. Homeowners often want guidance on pricing and project scope early in their research, yet most websites provide very little context before the first conversation.
TruQuote was created to address that gap.
The platform combines guided project questions with estimated price ranges, allowing homeowners to explore their project while providing your team with meaningful information about the opportunity. This creates a stronger starting point for sales conversations and a more effective way to turn website traffic into real opportunities.
When tools are built by people who understand how the industry actually works, they perform differently.
See TruQuote in Action
Every home improvement project has different pricing variables. TruQuote calculators adjust for those differences, helping homeowners understand what price range to expect for their specific project. Each demo illustrates how a guided pricing experience can transform website traffic into qualified opportunities.
Explore how TruQuote could work for different services:
How Does a Pricing Calculator Help Contractors Capture Better Leads?
Home improvement companies invest heavily in generating traffic through SEO, paid ads, and other marketing channels. When visitors leave your site without taking action, that investment never reaches its full potential.
TruQuote helps bridge that gap by creating a more engaging next step for homeowners who are still exploring their project.
Each calculator is fully customized around your services and how your business prefers to present pricing, so the experience reflects your sales process rather than forcing you into a one-size-fits-all model. This leads to:
Higher Conversion Potential
Most websites solely rely on passive forms that ask visitors to submit their information and wait for a response. TruQuote creates a more interactive experience that encourages homeowners to move forward while they are actively researching.
Stronger Lead Quality
Because TruQuote captures project details and contact information, your team gains valuable insights into each opportunity before the first conversation. This helps your sales team prepare for the call and prioritize the leads most likely to move forward.
A More Efficient Sales Process
When leads arrive with context about the project they’re exploring, your team can spend less time qualifying basic information and more time guiding homeowners toward the right solution.
Launch Your Pricing Calculator in Three Simple Steps
Launching a pricing calculator shouldn’t turn into a long development project. TruQuote is designed for quick implementation, so you can start capturing more opportunities from your existing traffic.
1. Consult
We start by learning about your services, pricing structure, and the questions that matter most in your sales process. This information allows us to build a custom calculator tailored to your business.
2. Build
Our team configures the calculator for you, including the question flow, pricing logic, messaging, and branding. Because TruQuote is built on a flexible platform, there’s no need for custom code to get started.
3. Launch
Once the calculator is ready, we embed it on your website and connect it to your lead flow. From there, homeowners can begin exploring their projects and submitting opportunities right away.
Turn Your Website Into a Lead Qualification Engine
Your website should do more than collect contact information. It should help homeowners explore their project and give your team the information needed to have better conversations.
TruQuote creates a smarter first step in that journey by combining pricing guidance with meaningful lead capture. For companies focused on improving website conversion and capturing stronger opportunities, it offers a new way to turn existing traffic into real growth.