A Sweepstakes Program Built for Home Improvement Companies
Turn a strategic giveaway into a source of local, opted-in homeowner leads. The Truvolv Sweepstakes Program helps home service and home improvement companies expand their reach, build their marketing database, and create more opportunities to connect with the homeowners in their markets.
Stop Renting Leads, And Start Building Your Audience.
Lead aggregators can help you generate leads, but those leads often come with competition built in. You may be reaching the same homeowners as other contractors without building a lasting connection with them or your brand.
The Truvolv Sweepstakes Program gives you another way to reach local homeowners while putting your brand at the center of the interaction. Homeowners engage directly with your brand and your offer, giving you an opportunity to generate leads while building awareness in the markets you serve.
That relationship can continue beyond the giveaway. As your campaign grows your database, you have more opportunities to stay connected through email campaigns, promotions, seasonal outreach, and future marketing efforts.
What Is the Truvolv Sweepstakes Program?
Truvolv’s Sweepstakes Program is a done-for-you giveaway campaign run on Meta, designed to generate a steady stream of local, branded leads while increasing your visibility in the markets you serve.
Here’s how it works:
Choose Your Prize
You decide what to give away based on what makes sense for your business and market. That could be a free bathroom, roof, windows, or another home improvement offer that gets homeowners' attention.
We Build the Campaign
Truvolv handles the creative, campaign setup, targeting, and Meta advertising. Your campaign is built around your brand and designed to reach homeowners in your target geography.
Reach Local Homeowners
Your giveaway runs across Facebook and Instagram, putting your company in front of homeowners before they necessarily have an immediate need for your services.
Generate Branded Leads
Homeowners enter through your campaign and provide their name, email address, and phone number. These are top-of-funnel contacts your team can follow up with and nurture.
Get the Follow-Up Playbook
Generating the lead is only the first step. Your team gets call center and in-home sales scripts to help turn entrants into conversations and potential appointments.
Legal Support Is Provided
Sweepstakes require the right terms and conditions. Use your own, or Truvolv can connect you with its legal partner to handle them.
Turn a Giveaway Into an Ongoing Marketing Strategy
A thoughtfully designed sweepstakes program can give homeowners a reason to engage with your company today, but the value doesn't have to end when the promotion does. When it's built as an ongoing campaign, sweepstakes can help you generate leads, increase your visibility, and build an audience you can continue to reach.
That's what makes the Truvolv program different from a one-off giveaway. Each campaign gives your brand another opportunity to reach local homeowners and grow your marketing database with opted-in contacts. Over time, that database can support email campaigns, seasonal promotions, special offers, and other marketing efforts that keep your company in front of homeowners.
The goal is to create a growing audience around your brand—one that can support your marketing and pipeline long after the original campaign ends.
What You Need to Get Started
Truvolv handles the campaign strategy and execution, but getting a sweepstakes program off the ground requires a few things from your team.
You'll provide:
- The giveaway offer
- A dedicated advertising budget
- Access to your Meta Business account
You'll also need sweepstakes terms and conditions and a team prepared to follow up with the leads generated through the campaign. Your Truvolv account manager can help determine the appropriate investment level and guide you through the requirements before launch.
